Friday, June 5, 2020

Nature Briefing


Huge cohort studies pivot to COVID-19

Cohort studies set up before the coronavirus crisis are switching tracks to look at the pandemic’s long-term effects. Cohort studies collect genetic and lifestyle data on thousands of people in an effort to untangle the complex web of factors that lead to some disorders, such as Alzheimer’s disease. But scientists are now repurposing those massive data sets to understand the epidemiology of the COVID-19, its impact on physical and mental health and its socioeconomic consequences. “We are all different and these larger pre-existing cohorts will be very valuable in helping us understand which of our biological or lifestyle factors put us at risk,” says epidemiologist Ralf Reintjes.
Nature | 6 min read

haymarket
CORONAVIRUS BRIEFING
Here’s a thought that, two weeks ago, would have been unimaginable: COVID-19 has been displaced as front-page fodder. Given the likelihood of a fall/winter resurgence and that even the most unprecedented and optimistic timeline puts a vaccine half a year away, the coronavirus crisis will likely reclaim that real estate before too long. Yet here we are.
This week’s Coronavirus Briefing is 979 words and will take you five minutes to read.

The news
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  • Public health authorities told The Atlantic that protests over the murder of George Floyd, other acts of police brutality and systemic racism will facilitate the spread of COVID-19, with a spike in cases expected within two weeks.
  • In a lengthy interview with STAT, Dr. Anthony Fauci characterized the possibility of having a vaccine by the end of the year as “aspirational, but… certainly doable.” He also weighed in on compressed clinical trial timelines and the size of trial cohorts.
  • An investigation by The Guardian has revealed that the World Health Organization and governments have based some coronavirus-related decisions on flawed data from Surgisphere, a little-known analytics company. Two top medical journals, The Lancet and The New England Journal of Medicine, published studies informed by Surgisphere data.
  • Now is probably not the best time to mention that weather forecasters anticipate a busier-than-usual hurricane season, is it? Consumer Reports offers advice on revising emergency plans in the age of COVID-19.
The Takeaway:
The cascading effects of COVID-19 are only beginning to be felt on the scale predicted at the beginning of quarantine. They’re likely to reverberate for years.
 
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The brands
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Even as they trip over themselves to appear thoughtful, decent and committed to diversity in the wake of George Floyd’s murder and the ensuing protests, brands have managed their COVID-19 responses nimbly and, in most cases, sensitively.
  • PRWeek’s Diana Bradley examines the uncertainty surrounding back-to-school campaigns, a brand mainstay that will look very different in the fall – that is, if students are back in classrooms by then.
  • During Tuesday’s Campaign Connect virtual conference session with Campaign Asia-Pacific group director Atifa Silk, S4 Capital leader and former WPP CEO Sir Martin Sorrell described COVID-19 as the “burning platform” for digital acceleration.
  • In another Campaign Connect session, this one detailed by Campaign Asia’s Matthew Miller, Mastercard global CMO Raja Rajamannar shares how “a healthy dose of advanced crisis game-planning” helped the brand sustain itself during the pandemic.
  • 2e CEO Ross Toohey writes in MM&M about the need for healthcare marketers to evolve their approach in the wake of the coronavirus crisis – and how it may have already forced their hands, whether they realize it or not.
  • To accommodate young flyers in the COVID-19 era, budget airline easyJet has introduced facemask covers inspired by comic books, PRWeek UK reports.
The Takeaway:
We’ve all been in making-the-best-of-a-miserable-situation mode for some time now, but certain brands appear to be adapting better than others. As stay-at-home orders lift, it will be interesting to see if these same brands can pivot once again.
 
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The eldercare devastation
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Early reports about the impact of coronavirus on nursing-home populations were alarming. The most recent ones are much, much worse. There needs to be a reckoning around our treatment of vulnerable aging populations.
  • A USA Today analysis of state data found 40,600 COVID-19 deaths were tied to U.S. nursing homes. The Centers for Medicare and Medicaid Services reported that 25,923 residents have died, but that sum includes data from federally regulated nursing homes and not assisted-living facilities.
  • The “Characteristics of U.S. Nursing Homes with COVID-19 Cases” study determined that size, location and the number of black residents, rather than star/quality ratings, most closely correlate with the incidence of coronavirus transmissions and deaths in eldercare facilities, McKnight’s Long-Term Care News reports.
  • McKnight’s Senior Living’s Kimberly Bonvissuto examines a report by Marcus & Millichap Research Services that suggests the senior living industry’s prognosis moving forward remains positive, despite the havoc and devastation wrought by COVID-19.
The Takeaway:
Nothing about coronavirus was predictable six months ago. But lessons must be learned from the egregiously higher impact of COVID-19 on people living in eldercare facilities compared to the general population.
 

The science
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We’re learning a little more every day. Whether or not the pace is quick enough is a different question, but there’s no question scientific and medical communities are attacking the crisis with admirable vigor.
The Takeaway:
We’re smarter than we were, but not as smart as we’ll be. Let’s keep heading in the right direction.
 

The rest
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…and some songs
Going forward, the Haymarket Media Coronavirus Briefing will be published and distributed once a week every Wednesday, so we’ll see you again then. In the meantime, be safe and well, friends.
 

Top news & stories from the Startup Ecosystem from India


While You Were Asleep

One of the largest venture capital firms in the world, SoftBank has rolled out a $100 Mn Opportunity Fund to invest in businesses led by people of colour. The fund has been raised in response to the controversial death of George Floyd in the United States and mass protests and riots over police brutality.

In a bid to fuel investments in the pandemic-led slowdown, the central government has set up an Empowered Group of Secretaries (EGOS) chaired by the union cabinet secretary to encourage both foreign and domestic investments into India.

Amid globally reducing interest towards manufacturing in China, the Indian government has now brought in a new slew of benefits to attract India as a replacement unit. IT minister Ravi Shankar Prasad announced the launch of $6 Bn plan to boost electronics manufacturing, saying it would start by offering five global smartphone makers incentives to establish or expand domestic production.


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Kiranas Vs Dark Stores In India’s Retail Market Post-Covid

It's tough for a tech-driven dark store segment to compete with the scale of the network and familiarity of local kirana stores across the country. Where dark stores are purely technology-driven, kirana stores are more capable of doing personalised curation. "In terms of delivery cost also, dark stores need high ticket size orders while Kirana can operate at a lower end as well. In crux, where the kirana store is not able to deliver, a dark store might not be able to deliver as well," added Maxwholesale’s Agrawal.
Adult-Rated Content: Can India Level Up?

"When I was working at one of India’s top IT companies in 2017, I started getting benched on more and more projects. Managers would choose younger employees who were not really proficient in the project processes but coded in modern languages like Python. I had two choices: rant about the unfairness of it all or level up. I chose the latter!"


Chart Of The Day
The Indian animation and VFX industry grew at a CAGR of 18.60% between FY17 and FY18 and is projected to grow at a CAGR of 15.50% during 2018-2023. Around 60% of the animation work done in India constitutes backend work as well as finishing touches and colouring for global studios, according to the animators and studios that Inc42 spoke to. And while the work in India majorly revolves around kids’ animated content for OTT platforms and mainstream TV, storyboards for advertising, 2D and 3D animation for logos, portraits, banner ads, among others, the segment is growing in adoption even for mainstream non-kids’ content on digital media platforms.



In today's #AskMeAnything session, we will dive into the massive hospitality sector with OYO founder and CEO Ritesh Agarwal. So come join us in "Building The New Playbook For Hospitality" with Ritesh at 3 PM today and get his unique perspective on managing a global brand in this crisis. Register now!

After facing severe losses for over close to two months due to the nationwide lockdown, online sellers are now facing the wrath of policy changes of ecommerce majors Flipkart and Amazon. Stream the video now to know more!